Before you sign a listing agreement in LA, it’s essential to know which questions to ask your potential agent. As someone who’s always prioritized putting my clients first here in Santa Monica, I believe your confidence in the process starts with understanding what drives a successful sale. Take a closer look at your agent’s recent local transactions, their approach to pricing your home, and the marketing strategies they’ll put in place. Ask how they’ll manage the day-to-day details and, just as importantly, how they handle negotiations. With for-sale-by-owner sales at a record low, working with an agent who listens, communicates openly, and remains accessible can make all the difference in your experience—and your results.

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